The BeerFest Experience

BEER IS JUST THE BEGINNING

Beerfest isn’t about beer snobs, excessive consumption or even attempting to be quirky. It’s simply about the genuine appreciation and celebration of truly great producers.

By offering engaging experiences that educate patrons about the myriad of amazing local products, we aspire to inspire our audience to join us in our passion for the love of great produce.

beerfest-peoples-choice-award-with-cheque

BEHIND THE BEERS!

BeerFest is recognised as one of Australia’s longest running beer festivals and features the most diverse range of brewers, large and small from a variety backgrounds. We’re proud to support and celebrate the passionate spirit and lively community behind Australian craft beer.

Beerfest festivals offer the opportunity for our brewers to share their products, passion and unique stories that contribute to the colourful and creative industry with an equally passionate and sophisticated consumer.

SUBMIT A STALL EOI NOW

THE BEERFEST EXPERIENCE IS CURRENTLY DELIVERED AT:

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Can’t make it this year? Join our stall mailing list to be the first to hear of future festival announcements.

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Pricing and additional details…

Explore the festivals below for pricing and additional info.

Perth Fremantle Launceston Sydney Canberra Melbourne

Pictured: Perth BeerFest 2019

Perth

Fri 2 – Sat 3 October, 2020

Supreme Court Gardens, Perth, WA

Our Perth festival is session based, these sessions are:

Fri 5 – 10 PM
Sat 11 AM – 4 PM
Sat 5 – 10 PM

Stall Prices

Perth prices are:

3×3 Alcohol Space – $2750
6×3 Alcohol Space – $4400
Food Space – $1100
Dessert/ Coffee – $550

Additional Info

More Info:

Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
Staff Passes: 4 per day
Staff Parking: Not available
Permits Required: Food only
Liquor Licensing: Festival license

Pictured: Fremantle BeerFest 2018

Fremantle

Fri 13 – Sun 15 November, 2020

Esplanade Park, Fremantle, WA

Stall Prices

Freo prices are:

3×3 Alcohol Space – $2750
6×3 Alcohol Space – $4400
Food Space – ~$1250
Dessert/ Coffee – $550

Additional Info

More Info:

Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
Staff Passes: 4 per day
Staff Parking: 1 vehicle per stall
Permits Required: Food only
Liquor Licensing: Festival license

Pictured: Bringing in 2019 at Launceston BeerFest, family fireworks.

Launceston

Thurs 31 December, 2020

Royal Park, Launceston, TAS

Stall Prices

Launceston prices are:

3×3 Alcohol Space – $1320
6×3 Alcohol Space – $1980
Food Space – ~$880
Dessert/ Coffee – $550

Additional Info

More Info:

Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
Staff Passes: 4 per day
Staff Parking: Not available
Permits Required: Food only
Liquor Licensing: Festival license

Sydney

Sat 6 February, 2021

Centennial Park, Canberra, ACT

Stall Prices

Sydney prices are:

3×3 Alcohol Space – $2750
6×3 Alcohol Space – $4400
Food Space – ~$1250
Dessert/ Coffee – $550

Additional Info

More Info:

Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
Staff Passes: 4 per day
Staff Parking: Not available
Permits Required: Food only
Liquor Licensing: Festival license

Canberra

Sat 13 February, 2021

John Dunmore Lang Place, Canberra, ACT

Stall Prices

Canberra prices are:

3×3 Alcohol Space – $2200
6×3 Alcohol Space – $3300
Food Space – $770
Dessert/ Coffee – $400

Additional Info

More Info:

Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
Staff Passes: 4 per day
Staff Parking: Not available
Permits Required: Food only
Liquor Licensing: Festival license

Pictured: Looking over the Melbourne BeerFest 2019 crowd with Sneaky Sound System.

Melbourne

Sat 27 February, 2021

Catani Gardens, St Kilda, VIC

Stall Prices

Melbourne prices are:

3×3 Alcohol Space – $2200
6×3 Alcohol Space – $3300
Food Space – $880
Dessert/ Coffee – $440

Alcohol note: VCGLR will collect a $~148 processing fee to provide you with a temporary liquor license, this is required to serve alcohol at the event.

Additional Info

More Info:

Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
Staff Passes: 4 per day
Staff Parking: Not available
Permits Required: Streatrader statement of trade
Liquor Licensing: VCGLR temporary trading license (~$144)

Submit a Stall EOI

Be sure to contact us if you have further questions.

WE ARE BEERFEST AUSTRALIA

Beerfest is a meeting place of producers of quality craft beers, ciders and boutique spirits with an inquisitive and appreciative audience. It’s a platform for exchange of information and feedback while simultaneously delivering a unique experience and celebration of what is undoubtedly one of Australia’s favourite industries and past times.

We offer engaging experiences like masterclasses, pairing and demonstrations complemented perfectly with live entertainment for an overall great festival vibe.

Exhibitors can book a variety of stall sizes and are also provided with space in front of their stall where we encourage a branded beer garden and interactive games and activities to further engage with customers.

Beerfest festivals host over 60,000 people in 400+ suburbs across Australia and NZ.

FAQ’S

What’s the process for hosting a stall at a BeerFest festival?

Submit a stall EOI for the festival(s) you’re interested in
If approved, you’ll be sent an invite link to register
Pay a deposit to confirm your attendance at the festival

Are BeerFest festivals cashless? Are there rebates?

All BeerFest festivals are cash festivals, your takings during the festivals are yours. The stall fee is all you pay. You can supply your own eftpos machine to take card payments of course.

What does the stall fee include?

See below these FAQ’s for a list of what is and isn’t included with the stall fee.

How do I secure a great spot for my stall?

We send out an early allocation map a few weeks after registrations start for each festival. Stalls who registered early will be able to pick their location preferences from this map. Priority is given to stalls who have paid up early.

Are there additional costs? Does the site fee cover everything?

Depending on state licensing and council requirements, there may be an additional fee passed on to attending stalls. Examples:

VIC – $144 VCGLR processing fee
NSW – $50-100 Randwick council temporary permit

Also if a food stall requires us to supply a marquee, we will pass this hire cost onto the stall (~$220). For alcohol stalls, the marquee hire is included.

How can my business more involved with a festival?

We have numerous sponsorship options available, typically a stall is included in sponsorship making this an attractive option for some. Please contact us for more information.

We also host master class sessions at the festivals. These are 20-40min sessions that might be a subject you’d like to talk about, e.g., “chocolate & beer pairings” or “canning beer – pros & cons.”

How can I get a sense of what a BeerFest festival might look like?

Our 50,000+ facebook page has many photos from all of our festivals over the years. Perhaps a good starting point might be either Fremantle Saturday 2017 (a wide range of photos from the festival) or Fremantle Sunday 2017 (focusing more on the stalls themselves).

STALL INCLUSIONS

Your stall fee covers:

Your space on site
Marquee (Alcohol stall only*)
Power
Light
Hand sanitizer
Acceptance and storage of stock in a refrigerated storage container
One 5L cask of water (if requested)
Trestle table and chair (if requested)
8 staff passes (additional passes can be purchased with the friends and family discount)

NOT INCLUDED

Your stall fee doesn’t include:

Additional furniture
Fascia sign
Tap systems
Jugs
Stand décor or set up/pack down
Ice (can be purchased on site at most locations)
Parking

MARKETING AND PR REACH

19,000,000 Audience potential in PR reach
4,674,800 Digital reach *social media and influencer and google adwords
150,000 Direct database distribution (EDM)

MARKETING CAMPAIGN

Café and Street Posters
Billboards (static and mobile)
TV
Radio
Newspaper
Niche Publications
Google Adwords
Facebook/Instagram

BEERFEST AUDIENCE

67% are between the ages 25-45
60% are Female
52% attend solely because of the amazing drinks and food offered
24% come to because of social influences.
71% are married or in a relationship
56% earn 100k+ per annum
70% return each year

The BeerFest Experience

BEER IS JUST THE BEGINNING

BEHIND THE BEERS!

THE BEERFEST EXPERIENCE IS CURRENTLY DELIVERED AT:

Pricing and additional details…

Perth

Fri 2 – Sat 3 October, 2020

Supreme Court Gardens, Perth, WA

Fremantle

Fri 13 – Sun 15 November, 2020

Esplanade Park, Fremantle, WA

Launceston

Thurs 31 December, 2020

Royal Park, Launceston, TAS

Sydney

Sat 6 February, 2021

Centennial Park, Canberra, ACT

Canberra

Sat 13 February, 2021

John Dunmore Lang Place, Canberra, ACT

Melbourne

Sat 27 February, 2021

Catani Gardens, St Kilda, VIC

WE ARE BEERFEST AUSTRALIA

FAQ’S

STALL INCLUSIONS

Your stall fee covers:

NOT INCLUDED

Your stall fee doesn’t include:

MARKETING AND PR REACH

MARKETING CAMPAIGN

BEERFEST AUDIENCE

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