GET SET FOR SUMMER 2023-24
AND THE BIGGEST BEERFEST SEASON YET!
WE ARE BEERFEST AUSTRALIA
At Beerfest, we are a dynamic group of like-minded and passionate individuals who really love what we do! We are innovative and capable of quickly adapting to today’s everchanging event landscape.
We’re a meeting place of producers of quality craft beers, ciders and boutique spirits with an inquisitive and appreciative audience. From core favourites to exclusive new releases and collaborations, we offer a platform for the exchange of ideas, information and feedback while simultaneously delivering a unique experience and celebration of what is undoubtedly one of Australia’s favourite industries and past times.
Beerfest is more than just a Beer Festival. Each location offers a diverse range of activities, live entertainment, masterclasses, and workshops in a laid-back environment that appeals to a wide cross-section of locals and visitors from all walks of life.
In 2020-21 the Beerfest team was able to continue offering the Beerfest experience across Australia, working closely with key stakeholders and sponsors to deliver 6 successful COVIDSafe events across Australia.
THE BEERFEST EXPERIENCE IS CURRENTLY DELIVERED AT:
| Fremantle | Canberra | Launceston | Melbourne | |
|---|---|---|---|---|
| Location | Esplanade Park, Fremantle, WA | John Dunmore Lang Place, Canberra, ACT (opposite Questacon) | Royal Park, Launceston, TAS | Catani Gardens, St Kilda, VIC |
| Date(s) | Fri 17 – Sun 19 November 2023 | Sat 2nd December, 2023 | NYE – 31st December, 2023 | 24th February, 2024 |
| Sessions | 4 | 1 | 1 | 2 |
| Expected Attendance | 15,000 | 8,000 | 11,000 | 9,000 |
| Registrations | Registrations are now closed. Submit an EOI to be added to a waitlist. | Limited registrations available, food at capacity. Send through an EOI. | Limited registrations available, food at capacity. Send through an EOI. | Registrations are available, send through an EOI to get involved. |
Pricing and additional details…
Explore the festivals below for pricing and additional info.
Fremantle
Fri 17 – Sun 19 November, 2022
Esplanade Park, Fremantle, WA
Event Dates:
- Friday 17 Nov
- Saturday 18 Nov
- Sunday 19 Nov
Stall Prices
Stall pricing is dependent on the desired stall space size you’d like to use. These prices are inclusive of GST.
Freo prices are:
- Food Space – $1650
- Dessert/ Coffee – $660
- Alcohol 3×3 – $2800
- Alcohol 4×3 – $3400
- Alcohol 5×3 – $4000
- Alcohol 6×3 – $4600
- Alcohol 7×3 – $5200
- Alcohol 8×3 – $5800
- Alcohol 9×3 – $6400
- Custom larger options and sponsorships are also available
Check our FAQ’s below for finer details regarding the payment structure or contact us with any additional questions. We optionally supply marquees for alcohol stalls (3×3 and 6×3 sizes).
Additional Info
More Info:
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 per day (3×3), 8 per day (6×3)
- Staff Parking: 1 vehicle per stall
- Permits Required: Food only
- Liquor Licensing: Festival license
Canberra
Sat 2nd November 2023
John Dunmore Lang Place, Canberra, ACT (opposite Questacon)
Session Time: TBA
Stall Prices
Stall pricing is dependent on the desired stall space size you’d like to use. These prices are inclusive of GST.
Canberra prices are:
- Food Space – $880
- Dessert/ Coffee – $440
- Alcohol 3×3 – $2200
- Alcohol 4×3 – $2875
- Alcohol 5×3 – $3550
- Alcohol 6×3 – $4000
- Alcohol 7×3 – $4600
- Alcohol 8×3 – $5200
- Alcohol 9×3 – $5800
- Custom larger options and sponsorships are also available
Check our FAQ’s below for finer details regarding the payment structure or contact us with any additional questions. We optionally supply marquees for alcohol stalls (3×3 and 6×3 sizes).
Additional Info
More Info:
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 (3×3), 8 (6×3)
- Staff Parking: Not available, but parking available nearby
- Permits Required: Food only
- Liquor Licensing: Festival license
Launceston
31 December, 2023
Royal Park, Launceston, TAS
Session Time: 4 PM – 12:30 AM
Northern Tasmania’s signature New Year’s Eve festival will set the sky alight as it welcomes in 2024.
Stall Prices
Stall pricing is dependent on the desired stall space size you’d like to use. These prices are inclusive of GST.
NYE prices are:
- Food Space – $770
- Dessert/ Coffee – $440
- Alcohol 3×3 – $880
- Alcohol 4×3 – $1000
- Alcohol 5×3 – $1100
- Alcohol 6×3 – $1200
- Alcohol 7×3 – $1300
- Alcohol 8×3 – $1400
- Alcohol 9×3 – $1500
- Custom larger options and sponsorships are also available
Check our FAQ’s below for finer details regarding the payment structure or contact us with any additional questions.
For this event we don’t provide free marquees for alcohol stalls, but we can hire them for you (we’ll pass on the hire fee).
Additional Info
Stall Space Includes:
- Your chosen site space (register early for the best selection)
- 6m space for activation in front of your stall (please let us know if you plan to use this space)
- Site Power
- Stall Light x1
- Trestle (if requested)
- Refrigerated Storage (We will accept alcohol stock and place storage on your behalf as well)
- 4 stall passes (3×3); 8 staff passes (6×3)
- Supply of cups (reusable, branded festival cup)
- Promotion of your stall, business and preferred products via social media
Melbourne
24th February, 2024
Catani Gardens, St Kilda, VIC
Session Times:
- TBA
Stall Prices
Stall pricing is dependent on the desired stall space size you’d like to use. These prices are inclusive of GST.
Melbourne prices are:
- Food Space – $880
- Dessert/ Coffee – $440
- Alcohol 3×3 – $2200
- Alcohol 4×3 – $2875
- Alcohol 5×3 – $3550
- Alcohol 6×3 – $4000
- Alcohol 7×3 – $4600
- Alcohol 8×3 – $5200
- Alcohol 9×3 – $5800
- Custom larger options and sponsorships are also available
Check our FAQ’s below for finer details regarding the payment structure or contact us with any additional questions. We optionally supply marquees for alcohol stalls (3×3 and 6×3 sizes).
Additional Info
STAND INCLUSIONS
- Your chosen site space (register early for the best selection)
- 3×3 or 6×3 marquee for your site space (if required & only if selling alcohol)
- 6m space for activation in front of your stall (please let us know if you plan to use this space)
- Site Power
- Square Terminals (alcohol only, 1 for 3×3, 2 for 6×3)
- Stall Light x1
- Trestle (if requested)
- Refrigerated Storage (We will accept stock and place storage on your behalf as well)
- 4 stall passes per day (3×3); 8 staff passes per day (6×3)
- Supply of cups (reusable, branded festival cup)
- Promotion of your stall, business and preferred products via social media
FAQ’S
Are there additional costs? Does the site fee cover everything?
Alcohol Stalls:
In addition to the stall fee, there is a 6.6% fee on your takings.
We will provide you with square terminal(s) that are logged into our BeerFest account. These will have your item pricing that you’ve provided and ready for you during bump in. After the event we’ll issue you with reports and instructions on how to invoice us, we’ll then promptly reimburse your takings (minus the 6.6% fee).
There is dedicated support staff on hand during bump in and all all times during the event to assist your terminals and any training necessary for your staff working at your stall.
In Tasmania the above is not applicable, alcohol stalls use their own cashless payment terminals.
Depending on state licensing and council requirements, there may be an additional fee passed on to attending stalls. Examples:
- VIC: ~$150 VCGLR processing fee (a temporary liquor license specific for the event)
Food Stalls:
Food stalls provide their own cashless payment terminals at all locations.
If a food stall requires us to supply a marquee, we will pass this hire cost onto the stall (~$250). For alcohol stalls, the marquee hire is included.
What’s the process for registering a stall at a BeerFest festival?
The general process is:
- Submit a stall EOI for the festival(s) you’re interested in
- If approved, you’ll be sent an invite link to register
- Complete the registration form (which includes paying a deposit for your stall)
- You’re now registered and will be included in stall update emails for the festival. This may allow you to choose your preferred stall location on site (only if you register early enough).
Are BeerFest festivals cashless?
All BeerFest festivals are 100% cashless.
For alcohol stalls we provide square terminals which are required to be used.
What does the stall fee include?
See above these FAQ’s for a list of what is and isn’t included with the stall fee.
How do I secure a great spot for my stall?
Stalls choose their locations based on how early the register on a first come first served basis. So registering early will ensure you’ve got the widest range of possible locations.
How can my business more involved with a festival?
We have numerous sponsorship options available, typically a stall is included in sponsorship making this an attractive option for some. Please contact us for more information.
We also host master class sessions at the festivals. These are 20-40min sessions that might be a subject you’d like to talk about, e.g., “chocolate & beer pairings” or “canning beer – pros & cons.”
How can I get a sense of what a BeerFest festival might look like?
Our facebook page has many photos from all of our festivals over the years. Perhaps a good starting point might be either Fremantle BeerFest 2022 or our NYE at Royal Park Launceston album.
STALL INCLUSIONS
Your stall fee covers:
- Your space on site
- Promotion via social media platforms, edms and festival website
- Marquee (Alcohol stalls only*)
- Power
- Spot Light for official festival marquees
- Refrigerated storage
- Acceptance and storage of stock in a refrigerated storage container (forklift and driver on site)
- Trestle table and chair (if requested)
- Staff passes as required (additional passes can be purchased with the friends and family discount)
NOT INCLUDED
Your stall fee doesn’t include:
- Additional furniture (this can be arranged with our preferred infrastructure and furniture providers for the particular site location)
- Signage for your stall/ vehicle
- Stand décor or set up/pack down
- Tap systems (these can be arranged with our preferred bar equipment provider for the particular site location)
- Jugs
- handwashing facilities (generally a 5L water container and hand soap)
- hand sanitiser
- Ice (can be purchased or is provided on site at most locations)
- Parking (dependent on the location of the site)
MARKETING AND PR REACH
- 15,000,000 Audience potential in PR reach
- 4,674,800 Digital reach *social media and influencer and google adwords
- 150,000 Direct database distribution (EDM)
MARKETING CAMPAIGN
- Café and Street Posters
- Billboards (static and mobile)
- TV
- Radio
- Newspaper
- Niche Publications
- Google Adwords
- Facebook/Instagram
BEERFEST AUDIENCE
- 67% are between the ages 25-45
- 60% are Female
- 52% attend solely because of the amazing drinks and food offered
- 24% come to because of social influences.
- 71% are married or in a relationship
- 56% earn 100k+ per annum
- 70% return each year
Be sure to contact us if you have further questions.
