GET SET FOR SUMMER 2021-22
AND THE BIGGEST BEERFEST SEASON YET!
At Beerfest, we are a dynamic group of like-minded and passionate individuals who really love what we do! We are innovative and capable of quickly adapting to today’s everchanging event landscape.
We’re a meeting place of producers of quality craft beers, ciders and boutique spirits with an inquisitive and appreciative audience. From core favourites to exclusive new releases and collaborations, we offer a platform for the exchange of ideas, information and feedback while simultaneously delivering a unique experience and celebration of what is undoubtedly one of Australia’s favourite industries and past times.
Beerfest is more than just a Beer Festival. Each location offers a diverse range of activities, live entertainment, masterclasses and workshops in a laid-back environment that appeals to a wide cross-section of locals and visitors from all walks of life.
In 2020-21 the Beerfest team was able to continue offering the Beerfest experience across Australia, working closely with key stakeholders and sponsors to deliver 6 successful COVIDSafe events across Australia.
BECOME A STALL HOLDER!
Brewers, cidermakers, distillers, food producers and businesses interested in showcasing their products and brands to a dedicated, passionate and enthusiastic audience at BeerFest are invited to register and/ or participate!
| Fremantle | Canberra | Launceston | Melbourne | |
|---|---|---|---|---|
| Location | Esplanade Park, Fremantle, WA | John Dunmore Lang Place, Canberra, ACT | Royal Park, Launceston, TAS | Catani Gardens, St Kilda, VIC |
| Date(s) | Fri 12 – Sun 14 November 2021 | Sat 20 November 2021 | NYE – 31st December, 2021 | Sat 26 February, 2022 |
| Sessions | 4 | 2 | 2 | 2 |
| Expected Attendance | 16,000 | 8,000 | 10,000 | 10,000 |
| Registrations | Registrations now available. | Registrations now available. | Registrations now available. | Registrations now available. |
Can't make it this year? Join our stall mailing list to be the first to hear of future festival announcements.
Pricing and additional details…
Explore the festivals below for pricing and additional info.
Fremantle
Fri 12 – Sun 14 November, 2021
Esplanade Park, Fremantle, WA
Stall Prices
Freo prices are:
- 3×3 Alcohol Space – $2800
- 6×3 Alcohol Space – $4500
- Food Space – $1500 ($2500 if located in brewer area)
- Dessert/ Coffee – $700
We are now a cashless event, we'll be providing square docs at each liquor stall. All revenue will be paid back to stalls within 14 days of the conclusion of the event, minus 5% which covers payment processing, hire and a dedicated square staff member at the event.
Additional Info
More Info:
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 per day (3×3), 8 per day (6×3)
- Staff Parking: 1 vehicle per stall
- Permits Required: Food only
- Liquor Licensing: Festival license
Canberra
Sat 20th November, 2021
John Dunmore Lang Place, Canberra, ACT (next to Reconciliation Place)
Stall Prices
Canberra prices are:
- 3×3 Alcohol Space – $2200
- 6×3 Alcohol Space – $2980
- Food Space – $770
- Dessert/ Coffee – $400
Due to COVID-19 restrictions, we will be implementing a cashless event providing square docs at each liquor stall. All revenue will be paid back to stalls within 14 days of the conclusion of the event, minus 5% which covers payment processing, hire and a dedicated square staff member at the event.
Additional Info
More Info:
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 (3×3), 8 (6×3)
- Staff Parking: Not available, but parking available nearby
- Permits Required: Food only
- Liquor Licensing: Festival license
Launceston
Fri 31 December, 2021
Royal Park, Launceston, TAS
Stall Prices
- Standard Size 3×3 Alcohol: $1540
- Double Size 6×3 Alcohol: $2640
- Food stall/ vehicle: $770 (+$300 if we need to supply a marquee)
Additional Info
More Info:
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 (3×3), 8 (6×3)
- Permits Required: Food only
- Liquor Licensing: Festival license
Melbourne
Sat 26 February, 2022
Catani Gardens, St Kilda, VIC
Stall Prices
Melbourne prices are:
- 3×3 Alcohol Space – $2200
- 6×3 Alcohol Space – $2980
- Food Space – $880
- Dessert/ Coffee – $440
Alcohol note: VCGLR will collect a $~148 processing fee to provide you with a temporary liquor license, this is required to serve alcohol at the event.
Additional Info
More Info:
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 (3×3), 8 (6×3)
- Staff Parking: Not available, but parking available nearby
- Permits Required: Streatrader statement of trade
- Liquor Licensing: VCGLR temporary trading license (~$144)
Be sure to contact us if you have further questions.
WE ARE BEERFEST AUSTRALIA
Beerfest is a meeting place of producers of quality craft beers, ciders and boutique spirits with an inquisitive and appreciative audience. It’s a platform for exchange of information and feedback while simultaneously delivering a unique experience and celebration of what is undoubtedly one of Australia’s favourite industries and past times.
We offer engaging experiences like masterclasses, pairing and demonstrations complemented perfectly with live entertainment for an overall great festival vibe.
Exhibitors can book a variety of stall sizes and are also provided with space in front of their stall where we encourage a branded beer garden and interactive games and activities to further engage with customers.
Beerfest festivals host over 60,000 people in 400+ suburbs across Australia and NZ.
FAQ'S
What’s the process for hosting a stall at a BeerFest festival?
- Submit a stall EOI for the festival(s) you're interested in
- If approved, you'll be sent an invite link to register
- Pay a deposit to confirm your attendance at the festival
Are BeerFest festivals cashless? Are there rebates?
Due to COVID-19 restrictions, all BeerFest festivals are 100% cashless.
What does the stall fee include?
See below these FAQ's for a list of what is and isn't included with the stall fee.
How do I secure a great spot for my stall?
We send out an early allocation map a few weeks after registrations start for each festival. Stalls who registered early will be able to pick their location preferences from this map. Priority is given to stalls who have paid up early.
Are there additional costs? Does the site fee cover everything?
Depending on state licensing and council requirements, there may be an additional fee passed on to attending stalls. Examples:
- VIC – $144 VCGLR processing fee
- NSW – $50-100 Randwick council temporary permit
Also if a food stall requires us to supply a marquee, we will pass this hire cost onto the stall (~$220). For alcohol stalls, the marquee hire is included.
How can my business more involved with a festival?
We have numerous sponsorship options available, typically a stall is included in sponsorship making this an attractive option for some. Please contact us for more information.
We also host master class sessions at the festivals. These are 20-40min sessions that might be a subject you'd like to talk about, e.g., “chocolate & beer pairings” or “canning beer – pros & cons.”
How can I get a sense of what a BeerFest festival might look like?
Our 50,000+ facebook page has many photos from all of our festivals over the years. Perhaps a good starting point might be either Fremantle Saturday 2017 (a wide range of photos from the festival) or Fremantle Sunday 2017 (focusing more on the stalls themselves).
STALL INCLUSIONS
Your stall fee covers:
- Your space on site
- Marquee (Alcohol stall only*)
- Power
- Light
- Hand sanitizer
- Acceptance and storage of stock in a refrigerated storage container
- One 5L cask of water (if requested)
- Trestle table and chair (if requested)
- 8 staff passes (additional passes can be purchased with the friends and family discount)
NOT INCLUDED
Your stall fee doesn't include:
- Additional furniture
- Fascia sign
- Tap systems
- Jugs
- Stand décor or set up/pack down
- Ice (can be purchased on site at most locations)
- Parking
MARKETING AND PR REACH
- 19,000,000 Audience potential in PR reach
- 4,674,800 Digital reach *social media and influencer and google adwords
- 150,000 Direct database distribution (EDM)
MARKETING CAMPAIGN
- Café and Street Posters
- Billboards (static and mobile)
- TV
- Radio
- Newspaper
- Niche Publications
- Google Adwords
- Facebook/Instagram
BEERFEST AUDIENCE
- 67% are between the ages 25-45
- 60% are Female
- 52% attend solely because of the amazing drinks and food offered
- 24% come to because of social influences.
- 71% are married or in a relationship
- 56% earn 100k+ per annum
- 70% return each year
