BEER IS JUST THE BEGINNING
Beerfest isn’t about beer snobs, excessive consumption or even attempting to be quirky. It’s simply about the genuine appreciation and celebration of truly great producers.
By offering engaging experiences that educate patrons about the myriad of amazing local products, we aspire to inspire our audience to join us in our passion for the love of great produce.
BEHIND THE BEERS!
BeerFest is recognised as one of Australia’s longest running beer festivals and features the most diverse range of brewers, large and small from a variety backgrounds. We’re proud to support and celebrate the passionate spirit and lively community behind Australian craft beer.
Beerfest festivals offer the opportunity for our brewers to share their products, passion and unique stories that contribute to the colourful and creative industry with an equally passionate and sophisticated consumer.
| Perth | Fremantle | Launceston | Sydney | Canberra | Melbourne | |
|---|---|---|---|---|---|---|
| Location | Langley Park, Perth, WA | Esplanade Park, Fremantle, WA | Royal Park, Launceston, TAS | Centennial Park, Sydney, NSW | Rond Terrace, Canberra, ACT | Catani Gardens, St Kilda, VIC |
| Date(s) | Fri 2 – Sat 3 October, 2020 | Fri 13 – Sun 15 November, 2020 | Thurs 31 December, 2020 | Sat 6 February, 2021 | Sat 13 February, 2021 | Sat 27 February, 2021 |
| Registrations | N/A | At 100% capacity. | Extremely limited spaces available, multiple events across Launceston on NYE. | On hold due to COVID-19. | Registrations are available now – submit an EOI. No deposit required at this stage. | On hold due to COVID-19. |
Can’t make it this year? Join our stall mailing list to be the first to hear of future festival announcements.
Pricing and additional details…
Explore the festivals below for pricing and additional info.
Perth
Fri 2 – Sat 3 October, 2020
Supreme Court Gardens, Perth, WA
Our Perth festival is session based, these sessions are:
- Fri 5 – 10 PM
- Sat 11 AM – 4 PM
- Sat 5 – 10 PM
Stall Prices
Perth prices are:
- 3×3 Alcohol Space – $2750
- 6×3 Alcohol Space – $4400
- Food Space – $1100
- Dessert/ Coffee – $550
Due to COVID-19 restrictions, we will be implementing a cashless event providing square docs at each liquor stall. All revenue will be paid back to stalls within 14 days of the conclusion of the event, minus 5% which covers processing, hire and a dedicated square staff member at the event.
Additional Info
More Info:
- Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 per day
- Staff Parking: Not available
- Permits Required: Food only
- Liquor Licensing: Festival license
Fremantle
Fri 13 – Sun 15 November, 2020
Esplanade Park, Fremantle, WA
Per COVID-19 advice, our 2020 Fremantle festival is session based, these sessions are:
- Fri 5 – 10 PM
- Sat 11 AM – 4 PM
- Sat 5 – 10 PM
Stall Prices
Freo prices are:
- 3×3 Alcohol Space – $2750
- 6×3 Alcohol Space – $4400
- Food Space – ~$1250
- Dessert/ Coffee – $550
Due to COVID-19 restrictions, we will be implementing a cashless event providing square docs at each liquor stall. All revenue will be paid back to stalls within 14 days of the conclusion of the event, minus 5% which covers payment processing, hire and a dedicated square staff member at the event.
Additional Info
More Info:
- Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 per day
- Staff Parking: 1 vehicle per stall
- Permits Required: Food only
- Liquor Licensing: Festival license
Launceston
Thurs 31 December, 2020
Royal Park, Launceston, TAS
Event #1
Royal Park Premium NYE Event
Location: Royal Park
Ages: 18+ Only
Capacity: 1,000. This may change if restrictions ease.
Alcohol Stalls: 3 – 4 6×3 alcohol stalls. $2000 + GST
Food Stalls: 3 food producers. $800 + GST
Entertainment: Live music (background), master classes, rides, games, roaming performers
Royal Park will be a premium event showcasing the best Tasmanian produce, river views and front row seats to our fireworks display.
Event #2
Limited Edition BeerFest
Location: Williams Street (original BeerFest location)
Ages: 18+ Only
Capacity: 1,000. This may change if restrictions ease.
Alcohol Stalls: 3 – 4 6×3 alcohol stalls. $2000 + GST
Food Stalls: 3 food producers. $800 + GST
Entertainment: Live music (background), master classes, rides, games, roaming performers
A limited edition BeerFest will be returning, alongside Boags Brewery on William St. This will feature great Tasmanian Beers, Ciders, Wine & Cocktails.
Event #3
KidsFest
Location: Riverbend Park
Ages: All ages, family friendly
Capacity: 1,000. This may change if restrictions ease.
Alcohol Stalls: 2 6×3 alcohol stalls inside wet area. $2000 + GST
Food Stalls: 4 food producers. $800 + GST
Entertainment: Kids Activities, music, rides, games, roaming performers
Riverbend park. This event will include a wet area, sectioned off so the parents can sneak away for a drink or 2. This event will end at 10pm after the twilight firework.
Stall Prices
Launceston prices are:
- 3×3 Alcohol Space – $1320
- 6×3 Alcohol Space – $1980
- Food Space – ~$880
- Dessert/ Coffee – $550
Due to COVID-19 restrictions, we will be implementing a cashless event providing square docs at each liquor stall. All revenue will be paid back to stalls within 14 days of the conclusion of the event, minus 5% which covers processing, hire and a dedicated square staff member at the event.
Additional Info
More Info:
- Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 per day
- Staff Parking: Not available
- Permits Required: Food only
- Liquor Licensing: Festival license
Sydney
Sat 6 February, 2021
Centennial Park, Canberra, ACT
Stall Prices
Sydney prices are:
- 3×3 Alcohol Space – $2750
- 6×3 Alcohol Space – $4400
- Food Space – ~$1250
- Dessert/ Coffee – $550
Due to COVID-19 restrictions, we will be implementing a cashless event providing square docs at each liquor stall. All revenue will be paid back to stalls within 14 days of the conclusion of the event, minus 5% which covers payment processing, hire and a dedicated square staff member at the event.
There is also a required permit fee passed onto stalls that is around $100 – 200 depending on your registration.
Additional Info
More Info:
- Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 per day
- Staff Parking: Not available
- Permits Required: Food only
- Liquor Licensing: Festival license
Canberra
Sat 13 February, 2021
John Dunmore Lang Place, Canberra, ACT
Stall Prices
Canberra prices are:
- 3×3 Alcohol Space – $2200
- 6×3 Alcohol Space – $3300
- Food Space – $770
- Dessert/ Coffee – $400
Due to COVID-19 restrictions, we will be implementing a cashless event providing square docs at each liquor stall. All revenue will be paid back to stalls within 14 days of the conclusion of the event, minus 5% which covers payment processing, hire and a dedicated square staff member at the event.
Additional Info
More Info:
- Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 per day
- Staff Parking: Not available
- Permits Required: Food only
- Liquor Licensing: Festival license
Melbourne
Sat 27 February, 2021
Catani Gardens, St Kilda, VIC
Stall Prices
Melbourne prices are:
- 3×3 Alcohol Space – $2200
- 6×3 Alcohol Space – $3300
- Food Space – $880
- Dessert/ Coffee – $440
Alcohol note: VCGLR will collect a $~148 processing fee to provide you with a temporary liquor license, this is required to serve alcohol at the event.
Due to COVID-19 restrictions, we will be implementing a cashless event providing square docs at each liquor stall. All revenue will be paid back to stalls within 14 days of the conclusion of the event, minus 5% which covers payment processing, hire and a dedicated square staff member at the event.
Additional Info
More Info:
- Rebates: No rebates or tokens. Our festivals are cashed based. See FAQ’s for more info.
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 per day
- Staff Parking: Not available
- Permits Required: Streatrader statement of trade
- Liquor Licensing: VCGLR temporary trading license (~$144)
Be sure to contact us if you have further questions.
WE ARE BEERFEST AUSTRALIA
Beerfest is a meeting place of producers of quality craft beers, ciders and boutique spirits with an inquisitive and appreciative audience. It’s a platform for exchange of information and feedback while simultaneously delivering a unique experience and celebration of what is undoubtedly one of Australia’s favourite industries and past times.
We offer engaging experiences like masterclasses, pairing and demonstrations complemented perfectly with live entertainment for an overall great festival vibe.
Exhibitors can book a variety of stall sizes and are also provided with space in front of their stall where we encourage a branded beer garden and interactive games and activities to further engage with customers.
Beerfest festivals host over 60,000 people in 400+ suburbs across Australia and NZ.
FAQ’S
What’s the process for hosting a stall at a BeerFest festival?
- Submit a stall EOI for the festival(s) you’re interested in
- If approved, you’ll be sent an invite link to register
- Pay a deposit to confirm your attendance at the festival
Are BeerFest festivals cashless? Are there rebates?
Due to COVID-19 restrictions, all BeerFest festivals are 100% cashless.
What does the stall fee include?
See below these FAQ’s for a list of what is and isn’t included with the stall fee.
How do I secure a great spot for my stall?
We send out an early allocation map a few weeks after registrations start for each festival. Stalls who registered early will be able to pick their location preferences from this map. Priority is given to stalls who have paid up early.
Are there additional costs? Does the site fee cover everything?
Depending on state licensing and council requirements, there may be an additional fee passed on to attending stalls. Examples:
- VIC – $144 VCGLR processing fee
- NSW – $50-100 Randwick council temporary permit
Also if a food stall requires us to supply a marquee, we will pass this hire cost onto the stall (~$220). For alcohol stalls, the marquee hire is included.
How can my business more involved with a festival?
We have numerous sponsorship options available, typically a stall is included in sponsorship making this an attractive option for some. Please contact us for more information.
We also host master class sessions at the festivals. These are 20-40min sessions that might be a subject you’d like to talk about, e.g., “chocolate & beer pairings” or “canning beer – pros & cons.”
How can I get a sense of what a BeerFest festival might look like?
Our 50,000+ facebook page has many photos from all of our festivals over the years. Perhaps a good starting point might be either Fremantle Saturday 2017 (a wide range of photos from the festival) or Fremantle Sunday 2017 (focusing more on the stalls themselves).
STALL INCLUSIONS
Your stall fee covers:
- Your space on site
- Marquee (Alcohol stall only*)
- Power
- Light
- Hand sanitizer
- Acceptance and storage of stock in a refrigerated storage container
- One 5L cask of water (if requested)
- Trestle table and chair (if requested)
- 8 staff passes (additional passes can be purchased with the friends and family discount)
NOT INCLUDED
Your stall fee doesn’t include:
- Additional furniture
- Fascia sign
- Tap systems
- Jugs
- Stand décor or set up/pack down
- Ice (can be purchased on site at most locations)
- Parking
MARKETING AND PR REACH
- 19,000,000 Audience potential in PR reach
- 4,674,800 Digital reach *social media and influencer and google adwords
- 150,000 Direct database distribution (EDM)
MARKETING CAMPAIGN
- Café and Street Posters
- Billboards (static and mobile)
- TV
- Radio
- Newspaper
- Niche Publications
- Google Adwords
- Facebook/Instagram
BEERFEST AUDIENCE
- 67% are between the ages 25-45
- 60% are Female
- 52% attend solely because of the amazing drinks and food offered
- 24% come to because of social influences.
- 71% are married or in a relationship
- 56% earn 100k+ per annum
- 70% return each year
