REGISTRATIONS NOW AVAILABLE
FOR THE 2024-25 BEERFEST SEASON!
WE ARE BEERFEST AUSTRALIA
At Beerfest, we are a dynamic group of like-minded and passionate individuals who really love what we do! We are innovative and capable of quickly adapting to today’s everchanging event landscape.
We’re a meeting place of producers of quality craft beers, ciders and boutique spirits with an inquisitive and appreciative audience. From core favourites to exclusive new releases and collaborations, we offer a platform for the exchange of ideas, information and feedback while simultaneously delivering a unique experience and celebration of what is undoubtedly one of Australia’s favourite industries and past times.
Beerfest is more than just a Beer Festival. Each location offers a diverse range of activities, live entertainment, masterclasses, and workshops in a laid-back environment that appeals to a wide cross-section of locals and visitors from all walks of life.
THE BEERFEST EXPERIENCE IS CURRENTLY DELIVERED AT:
| Fremantle | Sydney | Launceston | Canberra | Melbourne | |
|---|---|---|---|---|---|
| Location | Esplanade Park, Fremantle, WA | Tumbalong Park, Sydney, NSW | Royal Park, Launceston, TAS | John Dunmore Lang Place, Parkes, ACT Opposite Questacon | Catani Gardens, St Kilda, VIC |
| Date(s) | 15 – 17 November 2024 | 6 – 7 December 2023 | NYE – 31st December, 2024 | 15 February 2025 | 22 February 2025 |
| Sessions | 4 | 3 | 1 | 1 | 2 |
| Expected Attendance | 10,000 | 8,000 | 10,000 | 8,000 | 8,000 |
| Registrations | Registrations at capacity. | Limited alcohol registrations available, food places at capaity. | Limited registrations are now available, submit an expression of interest. | Registrations are now available, submit an expression of interest. | Limited alcohol registrations available, food places at capaity. |
Pricing and additional details…
Explore the festivals below for pricing and additional info.
Fremantle
15 – 17 November 2024
Esplanade Park, Fremantle, WA
Stall Prices
Stall pricing is dependent on the desired stall space size you’d like to use. These prices are inclusive of GST.
Freo prices are:
- Food Space – $1800
- Dessert/ Coffee – $750
- Alcohol 3×3 – $3000
- Alcohol 4×3 – $3600
- Alcohol 5×3 – $4300
- Alcohol 6×3 – $4900
- Alcohol 7×3 – $5500
- Alcohol 8×3 – $6200
- Alcohol 9×3 – $6900
- Custom larger options and sponsorships are also available
- Note there is no additional commissions – all takings at the event are yours
We can optionally supply marquees for alcohol stalls (3×3 and 6×3 sizes).
Additional Info
Note: There are no commissions with BeerFest festivals, you handle taking payments yourself, so your takings are yours.
More Info:
- Included: Power, lighting, trestle table, refrigerated storage. Marquee for alcohol stalls.
- Staff Passes: 4 per day (3×3), 8 per day (6×3)
- Staff Parking: 1 vehicle per stall
- Permits Required: Food only (permit may always be required for stalls preparing drink garnishes on site)
- Liquor Licensing: Festival license
Sydney
6 – 7 December 2024
Tumbalong Park, within picturesque Darling Harbour, hosts Sydney BeerFest 2024.
Sessions:
- Friday 6th December – Evening Session
- Saturday 7th December – Longer Full Day Session
Pricing Information
Stall pricing is dependent on the desired stall space size you’d like to use. These prices are inclusive of GST.
Sydney prices are:
- Food Space – $1000
- Dessert/ Coffee – $550
- Alcohol 3×3 – $2600
- Alcohol 4×3 – $3400
- Alcohol 5×3 – $4200
- Alcohol 6×3 – $5000
- Custom larger options and sponsorships are also available
We optionally supply marquees for alcohol stalls (3×3 and 6×3 sizes).
Additional Info
Note: There are no commissions with BeerFest festivals, you handle taking payments yourself, so your takings are yours.
STAND INCLUSIONS
- Your chosen site space (register early for the best selection)
- 3×3 or 6×3 marquee for your site space (if required & only if selling alcohol)
- 6m space for activation in front of your stall (please let us know if you plan to use this space)
- Site Power
- Stall Light x1
- Trestle (if requested)
- Refrigerated Storage (We will accept stock and place storage on your behalf as well)
- 4 stall passes per day (3×3); 8 staff passes per day (6×3)
- Supply of cups (reusable, branded festival cup)
- Promotion of your stall, business and preferred products via social media
Launceston
31 December, 2024
Royal Park, Launceston, TAS
Northern Tasmania’s signature New Year’s Eve festival will set the sky alight as it welcomes in 2025.
Stall Prices
Stall pricing is dependent on the desired stall space size you’d like to use. These prices are inclusive of GST.
NYE prices are:
- Food pricing:
-
- Food 3×3 – $800
- Food 4×3 – $850
- Food 5×3 – $900
- Food 6×3 – $950
- Food 7×3 – $1000
- Food 8×3 – $1050
- Food 9×3 – $1100
- Dessert/ Coffee – $550
- Alcohol 3×3 – $1000
- Alcohol 6×3 – $1300
- Alcohol 3×3 (with a supplied marquee) – $1400
- Alcohol 6×3 (with a supplied marquee) – $1800
- Alcohol custom larger activation – $3000
- Custom larger options and sponsorships are also available
Additional Info
Stall Space Includes:
- Your chosen site space (register early for the best selection)
- 6m space for activation in front of your stall (please let us know if you plan to use this space)
- Site Power
- Stall Light x1
- Trestle (if requested)
- Refrigerated Storage (We will accept alcohol stock and place storage on your behalf as well)
- 4 stall passes (3×3); 8 staff passes (6×3)
- Supply of cups (reusable, branded festival cup)
- Promotion of your stall, business and preferred products via social media
Canberra
15th February 2025
JDL Lawns, Parkes, Canberra, ACT. Opposite Questacon
Stall Prices
Stall pricing is dependent on the desired stall space size you’d like to use. These prices are inclusive of GST.
Canberra prices are:
- Food Space – $1000
- Dessert/ Coffee – $500
- Alcohol 3×3 – $2500
- Alcohol 4×3 – $3300
- Alcohol 5×3 – $4100
- Alcohol 6×3 – $4900
- Custom larger options and sponsorships are also available
We optionally supply marquees for alcohol stalls (3×3 and 6×3 sizes).
Additional Info
Note: There are no commissions with BeerFest festivals.
STAND INCLUSIONS
- Your chosen site space (register early for the best selection)
- 3×3 or 6×3 marquee for your site space (if required & only if selling alcohol)
- 6m space for activation in front of your stall (please let us know if you plan to use this space)
- Site Power
- Stall Light x1
- Trestle (if requested)
- Refrigerated Storage (We will accept stock and place storage on your behalf as well)
- 4 stall passes per day (3×3); 8 staff passes per day (6×3)
- Supply of cups (reusable, branded festival cup)
- Promotion of your stall, business and preferred products via social media
Melbourne
22nd February 2025
Catani Gardens, St Kilda, VIC
5 hour Day & Evening Sessions.
Stall Prices
Stall pricing is dependent on the desired stall space size you’d like to use. These prices are inclusive of GST.
Melbourne prices are:
- Food Space – $950
- Dessert/ Coffee – $500
- Alcohol 3×3 – $2400
- Alcohol 4×3 – $3100
- Alcohol 5×3 – $3800
- Alcohol 6×3 – $4500
- Custom larger options and sponsorships are also available
We optionally supply marquees for alcohol stalls (3×3 and 6×3 sizes).
Additional Info
STAND INCLUSIONS
- Your chosen site space (register early for the best selection)
- 3×3 or 6×3 marquee for your site space (if required & only if selling alcohol)
- 6m space for activation in front of your stall (please let us know if you plan to use this space)
- Site Power
- Stall Light x1
- Trestle (if requested)
- Refrigerated Storage (We will accept stock and place storage on your behalf as well)
- 4 stall passes per day (3×3); 8 staff passes per day (6×3)
- Supply of cups (reusable, branded festival cup)
- Promotion of your stall, business and preferred products via social media
FAQ’S
Are there additional costs? Does the site fee cover everything?
The site fee covers everything to attend the event, your takings from the event are yours.
There may be permits you may need to apply for with relevant councils that may include processing fees.
What’s the process for registering a stall at a BeerFest festival?
The general process is:
- Submit a stall EOI for the festival(s) you’re interested in
- If approved, you’ll be sent an invite link to register
- Complete the registration form (which includes paying a deposit for your stall)
- You’re now registered and will be included in stall update emails for the festival. This may allow you to choose your preferred stall location on site (only if you register early enough).
Are BeerFest festivals cashless?
We leave it up to you on how to handle payments at your stall space.
So you can take cash payments and/ or use point of sales systems.
Remember, there are no commissions at BeerFest festivals – you keep your own takings.
What does the stall fee include?
See above these FAQ’s for a list of what is and isn’t included with the stall fee.
How do I secure a great spot for my stall?
Stalls choose their locations based on how early the register on a first come first served basis. So registering early will ensure you’ve got the widest range of possible locations.
How can my business more involved with a festival?
We have numerous sponsorship options available, typically a stall is included in sponsorship making this an attractive option for some. Please contact us for more information.
We also host master class sessions at the festivals. These are 20-40min sessions that might be a subject you’d like to talk about, e.g., “chocolate & beer pairings” or “canning beer – pros & cons.”
How can I get a sense of what a BeerFest festival might look like?
Our facebook page has many photos from all of our festivals over the years. Perhaps a good starting point might be either Fremantle BeerFest 2022 or our NYE at Royal Park Launceston album.
STALL INCLUSIONS
Your stall fee covers:
- Your space on site
- Promotion via social media platforms, edms and festival website
- Marquee (Alcohol stalls only*)
- Power
- Spot Light for official festival marquees
- Refrigerated storage
- Acceptance and storage of stock in a refrigerated storage container (forklift and driver on site)
- Trestle table and chair (if requested)
- Staff passes as required (additional passes can be purchased with the friends and family discount)
NOT INCLUDED
Your stall fee doesn’t include:
- Point of sale system
- Additional furniture (this can be arranged with our preferred infrastructure and furniture providers for the particular site location)
- Signage for your stall/ vehicle
- Stand décor or set up/pack down
- Tap systems (these can be arranged with our preferred bar equipment provider for the particular site location)
- Jugs
- handwashing facilities (generally a 5L water container and hand soap)
- hand sanitiser
- Ice (can be purchased or is provided on site at most locations)
- Parking (dependent on the location of the site)
MARKETING AND PR REACH
- 15,000,000 Audience potential in PR reach
- 4,674,800 Digital reach *social media and influencer and google adwords
- 150,000 Direct database distribution (EDM)
MARKETING CAMPAIGN
- Strong social media campaigns
- Café and Street Posters
- Billboards (static and mobile)
- TV
- Radio
- Newspaper
- Niche Publications
- Google Adwords
BEERFEST AUDIENCE
- 67% are between the ages 25-45
- 60% are Female
- 50% attend solely because of the amazing drinks and food offered
- 30% come to because of social influences.
- 71% are married or in a relationship
- 56% earn 100k+ per annum
- 70% return each year
Be sure to contact us if you have further questions.
